Requirements

ARB USA needed a website that would allow users to find products specifically for their vehicles and move seamlessly between a custom CMS and eCommerce software. They also needed a dealer locator that would show dealers that have the specific product for the specific car they're looking for, all while being easy to navigate and having a layout that would meld well with ARB Australia.

Solutions

We knew what the Australian site looked like coming into this project, but had to keep in mind the different cultural views. With this in the forefront, we put together wireframes and then a design similar to the Australian site that did not rely on flash for it's animated features, but rather javascript functionality. After creating wireframes, designs and going through a long planning process, we decided to use the eCommerce software that already contained all of ARB's product information: AbleCommerce, but combine it seamlessly with our own custom CMS, Boogaloo. This allows the user to go between the shopping cart and informational side of the site without being able to even see the difference. They can find a specific product for their specific vehicle, then go straight to the dealer locator to find a dealer close to home, or read more about that product and others through the eCommerce software.