American Alpine Institute
AAI is an international climbing school and guide service that specializes in instruction and leadership with a mission to grow its clients into self-sufficient climbers.
- CMS - Umbraco
- Custom Search
AAI was looking for a more "cutting edge" website - more modern, more effiecient, more dynamic, more streamlined, more consistent - to attract new, younger climbers and that also spoke to their reputation of being THE guide service. Though they had wealth of good information on their site, many found it cumbersome to navigate and program pages were not terribly consistent.
We gave them an updated and modern look sticking with the branding they had already established, a streamlined navigation, a home page that emphasizes and drives people deaper into the program pages, and a custom program filter to help people narrow down the expeditions and courses they're looking for - by date, location, type, activity, and level of difficulty.
Program pages were built to be consistent so the user is never surprised by what kind of information will be found there. Each program comes with all the information you might need about it, an enticing gallery of photos, and a bold register button.