One size does not fit all. Companies can no longer
afford to offer generic package pricing. Between the
steep competition, rough economic times and high client
expectations, standard pre-priced packages are almost
impossible to sell. Mindfly began the SEO program with
at pre-package deal: Tall, Grande, and Venti. The SEO
packages were set up to monitor sites and offer
suggestions for site improvements. As a result,
clients were overwhelmed and confused.
It became apparent that an SEO program revamp was in
order. The first was to set the standard, a starting
point. So, monitoring was mandated. One must know
where to start, what changes to make, and assess if the
instituted changes are effective. All too often,
changes are made, but by the end, there’s no way to
determine what worked and what didn’t. To begin the
monitoring process, keywords are researched and
selected, links (both inbound/outbound) are identified,
and several other reports are run in order to gain a
basic understanding of how the search engines view the
site. After a month or two of monitoring, the heavy
hitting comes into play.
As search engine algorithms consistently change, SEO
responds accordingly. So Mindfly adopted an ala carte
approach to their SEO program. Once the monitoring has
occurred, the client is contacted and a budget is
discussed, with the understanding that the changes will
be made slowly, as this allows for the search engine
spiders to crawl the "improved site," assign a new
rank, and the change identified and reported. Patience
is key. Often a simple change launches the site to the
top of the list for the first month, but after three
months, the site settles into its more accurate organic
location. The site is then monitored again and more
changes made…repeat. The cycle never stops, because as
soon as your site becomes stagnant, the rankings will
fall. I often tell my clients "You don't wear the same
outfits every season; your website should change, at
the MINIMUM, every season."
Keeping a close eye on your website, making constant
changes and staying up to date on new search engine
algorithms may seem easy, but hiring a SEO company
allows the focus to be placed back on the business vs.
the website. Let the experts handle the SEO. It may
sound easy, but the time spent could easily be placed
back into the business. The ala carte program allows
for client input, but alleviates the need for them to
make changes. So throw away the generic packaging and
let the experts do the work because one size does NOT
fit all.
