Social Media does what?
Social Media comes in all shapes and sizes, but the best part is that social media is free. It is the viral spread of information through fans, partners, friends, tweeps, video, blogs..the list is long. Social media has taken on a whole new meaning since its inception in 1997. What began as a way to meet people online and stay in touch with old friends has grown to include business marketing, customer service, and reputation management. So why should you care?
The blogosphere is becoming the land of opportunity for businesses across the web. Social media is opening up doors where traditional media could not. Social media allows for businesses to actively communicate with, interact, and market to clients. Although I’m actively involved with social media on a daily basis, I’m always amazed by the creative ways people use the blogosphere. One of my favorites is from Pizza’zza. A follower reports an #epicfail (she forgets to turn the crockpot full of meat ON before leaving). Pizza’zza responds with a direct message. Now, granted, I’m unsure as to what the DM included…but my guess was a coupon or a meal. Now tell me that’s not smart! Not only does said follower get a bonus, Pizza’zza gets a client AND the rest of their followers believe that if they had ruined a meal, perhaps they too might enjoy a little perk from their favorite Bellingham pizza shop. Pure genius if I do say so myself.
So why use social media? Uh, the first reason is that it’s FREE! Did you catch that? F.R.E.E. Naturally, I assume your next question will be “what’s the catch?” And, of course, there is a catch. But it’s not terrible! Gaining the most out of social media requires a bit of finesse, a bit of knowledge and a lot of time. That’s where Mindfly comes in. There are many people boasting about their social media prowess and their ability to market you to the world, but seriously folks it boils down to effort and energy. The ability to maneuver around the blogosphere and tap into all of the available social media networks can take your business to new heights and Mindfly is here to help.