Viral Expansion Loop and Ning
Viral expansion loop, niche marketing, like a group on facebook or the greasers and sosh's of Twitter and it's many counterparts. Defining like minded groups ensures the handoff of your information, see I took sociology in college.
For example, if I were to go to a cutting edge CSS blog site and read some serious funk from the future, how would I knowif it were trick? Like butting into the middle of a conversation of long time best friends; I must find a common thread to weave my web of wonders.
Facebook originally was designed for people to find other people that they shared a school experience with. Myspace was and is more clicky, a who knows who for the coolios. But David, what is the viral expansion loop and how will it work for me? Let us break down that question, "how will it work for me" it's always all about you.
No, it's always all about us. Who are your hommies from the hood?
Niche marketing, direct advertising, smart bombs are the way of the future. If you were assigned to hit a specific chimney, on a specific hut, in a specific town, in a…you get the picture. You would have to drop hundreds of bombs to ensure the target was struck. Or else, you could drop one big bomb and blow up the whole town, that would not be nice, or more importanly not cost effective. The great thing about a smart bomb is you can hit that specific chimney with just one bomb and one fly over and garauntee success. But not all of us have the technology avialable for smart bomb advertising now do we.
Maybe war is not the solution. I will move on to a less offensive analogy, hunting. It is duck and goose hunting season out in beautiful Ferndale Washington. All morning long the sounds of shotguns fill the air, run Bambi run. What, you can't hear them? That is because you do not live by a lake where ducks and geese come to chat and hang out. Hunters go to these lakes because they know ducks and geese will be there. Hunters even use duck and goose calling to simulate activity on the waterfront.
What does the viral expansion loop have to do with all this red blooded American adventure? Ning, your personal free viral expansion loop software application at your service. Ning was launched from Silicon Valley by the creator of Netscape. Ning is your duck pond! so you don't have to drop smart bombs. If you can gather all of your targets for targeted marketing into one place you can easily get your point across or pitch your product. Not only that, it will gain steam for you, more quacking more action. So now you can break down this ever popular social networking machine into specific niche's and let it work for you. Now the ever present internet land rush begins.